In my previous post, I mentioned how I view art as a creative hands on process. I also believe that art is created with your hands, as in painting, sculpture and drawing. However, technology has increasingly infiltrated the pure creation of art and now has a dominant place in the art world.
These days, when you turn on the TV, read a magazine, you are most likely seeing some sort of digital imaging manipulation. Ten years ago, the field of "Media Arts" was slowly becoming a major field in marketing and commercial arts. I have first hand experience of how the technology and art came together because my cousin, Vanessa Marzaroli is an Emmy award winning graphic designer. She is my inspiration for pursuing a career as an art director. Her work has included Gnarls Barkley's "Crazy" music video http://www.youtube.com/watch?v=bd2B6SjMh_w , Justin Timberlake's "LoveStoned" music video http://www.youtube.com/watch?v=QUuKvHHt8Sk and many other projects (You can view her company's website here). Ten years ago, (when I was in middle school) most music videos were basically the singer singing their song with a story-line. Today when you watch a music video, usually there is some digital manipulation of some sort. The video is no longer simply a school girl singing "Hit Me Baby One More Time" i.e. Britney Spears. It's a visual explosion of color, light, lines, and different shapes and forms.
As a result of this expansion of the art field, new jobs and education opportunities have arisen. You can pursue an undergraduate degree of graphic design and then take it to the next level and pursue a graduate degree that is more specific. At University of California Santa Barbara, you can pursue a degree in "Media Arts and Technology". This field of study involves media, computer science, engineering, electronic music and digital art. It is the fusion of art, science and technology and new art forms are explored and invented. As a graduate of this program, students are prepared for leadership roles in art, engineering and art production/direction.
These opportunities have been increasingly available at most major universities with a decent art program. This field has been expanding and have only been available due to the expansion of the art world, with the development of technology. Throughout the past ten years, art has become integrated with technology allowing more creativity and freedom. Is it a hinderance or progressing art? Ten years ago, 8 of 10 art students were pursuing a studio art degree in either painting, drawing or sculpture. In 2009, 7 of 10 art students were pursing a studio art degree concentrating in graphic design. The requirements for a job in the art field has changed and now it is widely accepted that a graphic design major is almost guaranteed a job in any design field. Earlier I stated that my cousin is an Emmy award winning creative director. Her field of study in college was painting and she went into the art business with only a BFA. The requirements for a distinguished job in the art field now include a BFA in Graphic Design and a MFA in an area of media arts.
The question is... What defines art? To what extent does technology have a role in art?
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